Director
& Lifestyle Brands
The Wine Pointer Studio
Hi, I'm Joe.
Ready to bring your brand story to life?
Social Media • Photography • Design
Based in South Africa.
Working Everywhere.
Our Approach
Helping hospitality brands look as good as the experience they offer.
From wine estates and restaurants to events and lifestyle brands, we create thoughtful marketing, branding and design solutions that bring your story to life across every touchpoint.
What We Offer
A full creative toolkit for hospitality brands
01 · Service
Social Media Marketing & Content Creation
Strategy, content planning, caption writing, design, scheduling and short-form content support for brands that need to show up consistently.
02 · Service
Photography
Food, wine, lifestyle, event and brand photography created with a hospitality-focused eye.
03 · Service
Menu Design
Beautiful, functional menus, wine lists and tasting notes designed to enhance the guest experience.
04 · Service
Promotional Materials
Posters, flyers, brochures, banners and campaign assets for launches, events and seasonal promotions.
05 · Service
Custom Wine Label Design
Bespoke wine labels and packaging concepts that tell a story and create shelf appeal.
06 · Service
Brand & Marketing Support
Ongoing creative support, campaign planning, brand direction and design assistance for hospitality businesses.
Let's Create Together
Ready to bring your brand story to life?
Whether you need content, design, photography or campaign support, we'll help you create a visual identity that feels thoughtful, consistent and true to your brand.